Lovely to e-meet you!
My name is Amy Enchelmeyer and I make internet happen. I've interwebbed everything from cable television premieres to United Nations development goals; from the tiniest memes to the ground-breaking discoveries of exoplanets.
On any given day you can find me editing viral roly-poly panda videos or translating cutting-edge science into digestible content for the digital sphere.
I've even won a few awards for all that hard work. But really, the best part is exploring, tracking and adapting to the infinite, ever-changing internet. For all its issues, the interwebs are the most entertaining place in the world. You just need to know where to look. Hint: click here.
Awards & Recognition
Digital PR Team of the Year, Non-profit
United Nations Foundation
2014 PR News Awards
15 Twitter Accounts for Incredible Science Facts
@ScienceChannel
Nominee, Best Science Website
Discovery News, Discovery Communications
2010 Webby Awards
First Place, Website Redesign
Smithsonian's National Zoo and Conservation Biology Institute
2017 National Association of Government Communicators’ Blue Pencil & Gold Screen Awards
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Education
Master of Science, Journalism
Broadcast Journalism
Northwestern University
Medill School of Journalism
Master of Arts
English
Tulane University
Bachelor of Arts
English
Tulane University
Relevant Experience
Media and Web Content Specialist
Smithsonian National Zoological Park
Washington, D.C.
Nov 2014 – Present
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Advise on and manage new media strategy and digital content for all departments in the Zoo and the Smithsonian Conservation Biology Institute.
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Oversaw all content evaluation, optimization, and migration of 4,000+ web pages to a CMS-based system for the Zoo’s new award-winning website, launched in 2016.
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Train staff and scientists on web and social media best-practices and optimize workflow to maintain the future site and corresponding digital
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Write, edit, film, photograph, and produce custom content for the Zoo’s digital platforms, including social media
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Senior Digital Producer
United Nations Foundation
Washington, D.C.
Mar 2014 – Dec 2014
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Oversaw strategy, design, and content creation for the Foundation’s flagship CMS-based website, blogs, and social media platforms.
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Managed collaborations between Foundation staff, partner organizations, and outside vendors to develop, enhance and adapt the design, branding, and messaging for online initiatives.
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Created and implemented digital and social media strategies for the Foundation across its 17+ campaigns and initiatives, drawing focus to issues of international development, climate science, global health, and women’s issues.
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Produced, filmed and edited interactive multimedia presentations; including the Foundation's 5-part online series for the 2014 World Cup, produced on-location in Rio De Janeiro.
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Set departmental goals and evaluate progress of audience engagement across the Foundation's online platforms.
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Social Media Manager, Science Channel
Discovery Communications
Apr 2013 – Mar 2014
Silver Spring, MD
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Designed, launched and curated SCI2.com, a brand new Science Channel spin-off website that aggregates and highlights ground-breaking science-based videos from across internet, Discovery Channel, Science Channel, and NASA archives.
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Wrote and produced captivating interactive media on current science-based trends and topics to expand audience engagement for Science Channel programs and initiatives.
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Strategized and implemented interaction campaigns across major web and social media platforms, resulting in an audience growth of more than one million fans and followers on both Twitter and Facebook in under two years.
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Hosted a weekly presentation series and brainstorm session for staff and supervisors on web-media best practices, including educational presentations on current web trends.
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Social Media Specialist, Science Channel/Animal Planet
Discovery Communications
Oct 2011 – Mar 2014
Silver Spring, Maryland
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Conceived and created entertaining and educational videos, articles and interactive media based on current news, discoveries and trends in the areas of animals, science, and technology.
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Collaborated closely with on-air talent and producers to develop unique digital promotions for Science Channel and Animal Planet programs such as Jeremy Wade's "River Monsters" and Les Stroud's "Survivorman."
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Developed and implemented unified branding and messaging strategies for Animal Planet and Science Channel websites and social media accounts, including Facebook, Twitter, Pinterest, Tumblr, and more.
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Engineered and implemented the collection of audience data from across Animal Planet and Science Channel’s various social media platforms to continually monitor and evaluate the interactive success and impact of posts, campaigns, and initiatives.
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Led and supervised a weekly series of informative presentations to educate staff on innovations, opportunities, and best practices in the fields of social media and interactive content.
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Associate Producer, Discovery News
Discovery Communications
Aug 2010 – Oct 2011
Silver Spring, Maryland
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Researched, reported, edited and produced articles, multimedia slideshows and blogs on history, nature, space and technology for an online CMS-based news website.
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Managed the website’s social media platforms, including Facebook and Twitter.
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Wrote, produced, hosted and edited Discovery News’ weekly “vlog” (video blog) addressing reader comments from Facebook and Twitter. Segments included expert commentators and graphics pulled from the most viral stories each week.
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About me
By now you know I love the internet and I make all kinds of content for it, mostly about science and animals.
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(If you love the internet, science and animals, too, we should be friends! You can contact me with the form below or find me on LinkedIn.)
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But how did I end up here ("here" being a window cubicle overlooking the cheetahs that occasionally taunt the zebras on the other side of their enclosure)?
I was raised in New Jersey, spent my formative high school years in Oregon, call New Orleans my adopted home, and currently live in Washington, D.C. with my husband, son and two cats.
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I attended Tulane University where I outran numerous hurricanes and studied all genres of photography and literature. During the summer months, I spent time living abroad: first with an aboriginal tribe in Western Australia (where I learned I’m supremely prone to parasites), and then studying fashion photography in London (where I learned I have no sense of fashion). I graduated with a bachelor’s degree and master’s degree in English in 2005 and 2006, respectively.
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After Hurricane Katrina hit, I knew I wasn’t ready to leave New Orleans. I took a job working as the director of constituent services for the New Orleans City Council President to help with the rebuilding efforts.
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Less than a year later, I made the very difficult decision to move home to Oregon to help my dad pursue his life-long (though short-lived) dream of owning a restaurant.
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Along the way, I that came to realize that real-life stories are better than fiction — hence another trip to graduate school for a second master’s degree in journalism at Northwestern University’s Medill School of Journalism.
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I spent a year honing my storytelling skills, learning the ins and outs of the new media world, studying science journalism, and covering my favorite beat: animals and wildlife.
In 2010 I was hired as an associate producer for Discovery News, the no-longer news website brought to you by the one-and-only Discovery Channel. After more than two years with Discovery Communications, I moved within the company to work for the Science Channel, managing their social media online presence.
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After a few years in cable television, I came to realize the internet was the most powerful way to engage with and change the world. And I still believe it!
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So after a brief time with the United Nations Foundation, I now work towards saving species at the Smithsonian's National Zoo and Conservation Biology Institute.
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Contact
